CRMA 41st Annual Convention & Awards Banquet


May 20-22, 2017
Hilton Americas - Houston‚Äč
, TX



Hotel Information

Hilton Americas - Houston
1600 Lamar St
Houston, TX 77010






Download full program brochure. 


Saturday, May 20

2:00-4:00pm: Sales Training Workshop with the Center for Sales Strategy ($95 per person)

4:30-5:30pm: Financial Benchmarking Survey Session

5:30-8:30pm: Offsite Party at Houstonia Offices


Sunday, May 21

8:00-9:00am: Breakfast

9:00-9:45am: Keynote with Cal Fussman of Esquire Magazine- Change your Questions, Change your Life

10:00-10:45am: Keynote with Larry Burstein of NY Magazine- Building Traditional Brand Value in a Digital World

11:00-11:45am: Keynote with Peggy Northrop of Airbnb- The Future is Local

Noon-2:00pm: Full Membership Lunch

2:00-3:15pm: Breakout sessions-

            Editorial/Design- Cal Fussman, The Art of the Interview

            Sales/Marketing: Cracking the RFP Code

            Audience Development: Building/Monetizing your Company Data Part 1

            Digital: Larry Burstein on Success with an In-House Content Studio

            Web Dev/Tech: Contesting, Survey & Brackets – Should you DIY?

3:45-5:00pm: Breakout Sessions

Editorial/Design- In Crisis: What we’ve Learned to Do

            Sales/Marketing: Cal Fussman, The Art of Curiosity

            Audience Development: Building/Monetizing your Company Data Part 2

            Digital: Getting the Most of your Content Online

            Web Dev/Tech: Joint Session with Digital

6:00-8:00pm- Trade Show Party in the Hotel


Monday, May 22

8:00-9:00am: Breakfast

9:00-10:15pm: Breakout sessions-

            Editorial/Design-Telling Local Stories in the Age of the Global Audience

            Sales/Marketing: Round Robin Best of Show Marketing

            Audience Development: Keys to Successful E-Mail Marketing Part 1

            Digital: Digital Sales 101, From Print to Digital

            Web Dev/Tech: DFP Flash Talk, 20 Essential Tips

10:45-NOON: Breakout Sessions

Editorial/Design- Diversity on the Page

            Sales/Marketing: How to Make PR Work for your Clients

            Audience Development Keys to Successful E-Mail Marketing Part 2

            Digital: Joint Session with Audience Development

            Web Dev/Tech: Podcasting, Is it Doable and Profitable?

NOON-1:45pm: Lunch on Your Own

1:45-3:00pm: Breakout Sessions:

Editorial/Design- Naked Ambition: Turning an Idea into a Brand

            Sales/Marketing: Building a Winning Sales Playbook

            Audience Development Making Social Media Work for your Brand

            Digital: What’s Great (and not-so-great) About your Website?

            Web Dev/Tech: Increasing Remnant Revenue through Header Bidding

3:45-5:00pm: Breakout Sessions:

Editorial/Design- The Marriage of Editorial and Design

            Sales/Marketing: The Importance of Experiential Event Programming

            Audience Development: Strategies for Moving the Newsstand Needle

            Digital: Strategies for Effective Programmatic Selling

            Web Dev/Tech: Roundtable- What’s Next?

6:30pm Awards Ceremony & Banquet