CRMA's purpose is to facilitate professional development and training opportunities for member magazines and opportunities to exchange information and ideas. The Association seeks to encourage high editorial and journalistic standards and to compile industry research and data for the membership. City and regional magazines are promoted as a major media market. CRMA represents member magazines on major national and regional policy issues (legal journalistic, commercial, and political), as well as furthers the interests of the membership.
How The Top Five Magazines on Twitter Got So PopularAccording to Mequoda researchers, “Twitter users convert into email subscribers up to nine times better than visitors from search.” A conversion rate like that would make you a #happypublisher, wouldn’t it? |
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How Publishers Are Budgeting for MobileHow much can you make? How much should you spend? Three publishers share their strategies. |
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Magazines Score High with the AffluentAccording to new survey data, high-income individuals like electronic devices and magazines. Better still, they read and remember advertising. |
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Could You Survive a Cyber Attack?Nearly 40 percent of all targeted cyber attacks take aim at businesses with fewer than 250 employees, according to a June 2012 study conducted by cybersecurity firm Symantec. |
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Sponsors Now Pay for Online Articles, Not Just AdsBranded content seems to be everywhere all at once. As paid content goes mainstream, more publishers search for footing on shaky ethical grounds. |
• Any new strategies to share?
• New folks join your team?
• Great Photos?
• Provocative Article?
This is a terrific opportunity to share ideas, ask questions, receive support, and just hang out with The Gang! Always fun to check in and see what's up.
It’s your podium, have at it…We look forward to seeing you on Facebook!
CLICK HERE then log in to join.
An exciting approach to this year's directory! A real page-turner. The directory is not only electronically accessible — it contains live links to all member titles and advertisers.
May 18-20, 2013
The Westin Buckhead
3391 Peachtree Road Northeast
Atlanta, GA 30326
Room rate: $155/night (sgl/dbl)
Cut-off: April 19, 2013
404/365-0065
Discounted room reservations can be made through this Westin web page (until April 19, 2013 or our block sells out)
Details on this Conference are posted online.
Deadline for material to be submitted via email:
June 30, 2013
Theme: Holiday promotions (i.e., ad sales, circulation, editorial, events, sponsorships, etc.)
PEP is electronic. Send your contribution in an email to bart.ortberg@dowdenmanagement.com, and participants (only) will receive a link to where all submissions are posted after the deadline.
To see branding/marketing promotions exchanged last quarter, contact Barton Ortberg (if you participated).
Questions? Email: bart.ortberg@dowdenmanagement.com
Oct. 4-5, 2013
Pfister Hotel
424 E. Wisconsin Ave.
Milwaukee, WI 53202
Room rate: $185/night (sgl/dbl)
Cut-off: Sept. 10, 2013
414/273-8222
Discounted room reservations can be made through this Pfister web page (until Sept. 10, 2013 or our block sells out).
