About CRMA

CRMA's purpose is to facilitate professional development and training opportunities for member magazines and opportunities to exchange information and ideas. The Association seeks to encourage high editorial and journalistic standards and to compile industry research and data for the membership. City and regional magazines are promoted as a major media market. CRMA represents member magazines on major national and regional policy issues (legal journalistic, commercial, and political), as well as furthers the interests of the membership.

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Diablo Publications Sold to Its Employees

Diablo Publications Sold to Its Employees

Diablo Publications has created an Employee Stock Ownership Plan to sell the company to its employees. Steven J. Rivera, founder of Diablo Publications, proudly informed employees at the end of 2014 that the company was being sold to its employees through an Employee Stock Ownership Plan (ESOP), making Diablo one of only a few employee-owned media companies. As part of the transition, Rivera became the Chairman of the Board, and Group Publisher, Barney Fonzi, was promoted to President of Diablo Publications.
North Carolina's

North Carolina's "Our State" Magazine Creates 80-Year Digital Archive

At the magazine's helm, owner and publisher, Bernie Mann, leads the charge to chronicle the history of "Our State" alongside the history of North Carolina.

Pinterest is Planning a New, Multi-image Ad Unit

Pinterest’s monetization push is hitting full throttle: The scrapbooking site is developing a new ad, a “multi-pin carousel” that will allow marketers to place several images in a single promoted pin, according to ad agency executives briefed on the company’s plans.

A Lack of Social Tech Skills is Killing Your Company's Potential

The business world has a crippling lack of technology skills, and the cost to the U.S. economy is staggering. Here are three ways to teach employees social media skills to elevate your brand.

The Big Bet. What's Next for Publishers?

Folio shares new initiatives that nine publishers think will generate big payouts in 2015.

Why Do Consumers Read Retail Promo Emails?

Email still sits among the top digital marketing channels, and many retailers plan to funnel even more spending into the channel this year. Based on recent research, retailers should focus heavily on sales promotions in those communications.

 

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digital edition

CRMA 2012 Membership Directory

2012 Digital Directory

An exciting approach to this year's directory! A real page-turner. The directory is not only electronically accessible — it contains live links to all member titles and advertisers.

 

calendar

38th Annual Conference

May 17-19, 2014
Marriott Wardman Park Hotel
2660 Woodley Road NW
Washington, DC, 20008
Room rate: $195/night (sgl/dbl)
Cut-off: April 17, 2014 (or when our block of rooms sells out -- whichever comes first)
To book a room online, visit this special Marriott web page
For reservations, call 877/212-5752 or 202/328-2000 and mention CRMA

Details on this meeting are posted here.


Promotion Exchange Program (PEP)

June 30, 2014
Theme: Ad sales reports and templates used to measure results

PEP is electronic. Send your contribution in an email to bart.ortberg@dowdenmanagement.com, and participants (only) will receive a link to where all submissions are posted after the deadline.

Questions? Email: bart.ortberg@dowdenmanagement.com

Fall Publishers' Round Table

Sept. 19-20, 2014
The Lodge at Torrey Pines
11480 N. Torrey Pines Road
La Jolla, CA 92037
Room rate: $285/night (sgl/dbl)
Cut-off  Aug. 18, 2014
For reservations, call 858/453-4420 and mention CRMA
Click here to book rooms online at our discounted rate

 

 

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CRMA 2012 Winter Roundtable Memories