About CRMA

CRMA's purpose is to facilitate professional development and training opportunities for member magazines and opportunities to exchange information and ideas. The Association seeks to encourage high editorial and journalistic standards and to compile industry research and data for the membership. City and regional magazines are promoted as a major media market. CRMA represents member magazines on major national and regional policy issues (legal journalistic, commercial, and political), as well as furthers the interests of the membership.

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Archive » industry news

Social Media Advertising Report: Growth and Trends

Ad dollars follow eyeballs, and these days they are on social. The increase in social-ad spending is driven by this continuously growing reach, particularly on mobile, better analytics and targeting, and performance. The rise of programmatic social platforms has also fueled growth.

Print Advertising in a Digital World

Magazine publishers aren't surprised. "Print advertising remains a consistent winner in the overall media mix.

Integrity Is Free. Or Is It?

Integrity—or lack thereof—remains a critical challenge for companies today. Whether it involves promising a client that our software will work in their setting, adhering to investment guidelines with people’s retirement savings, or performing the correct medical procedure, we owe it to our customers, employees, shareholders, and the world at large to be responsible about what we commit to and what we deliver.

Yale Offers Training for Magazine Publishers and Leaders

The publishing industry continues to experience constant disruption, presenting industry professionals with many challenges and opportunities alike. In times like these, some publishers and editors might benefit from an advanced leadership training.

10 Audience Development Lessons for Increased Organic Traffic and Conversions in 2015

The Mequoda.com team offers ten lessons taught this year that helped publishers achieve higher traffic, email capture rates, and conversion rates.

Big Ideas Shaping Publishing Today

Shrewd minds encourage innovation and evolution without forsaking the DNA of publishing. Publishing Executive's Denis Wilson shares a series of articles that showcase successful boundary pushing.

 

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CRMA Facebook Group –

Your Platform!

 

CRMA Facebook is growing…
 

•  Any new strategies to share?
•  New folks join your team?
•  Great Photos?
•  Provocative Article?

This is a terrific opportunity to share ideas, ask questions, receive support, and just hang out with The Gang! Always fun to check in and see what's up.

It’s your podium, have at it…We look forward to seeing you on Facebook! 

CLICK HERE then log in to join.

 

digital edition

CRMA 2012 Membership Directory

2012 Digital Directory

An exciting approach to this year's directory! A real page-turner. The directory is not only electronically accessible — it contains live links to all member titles and advertisers.

 

calendar

38th Annual Conference

May 17-19, 2014
Marriott Wardman Park Hotel
2660 Woodley Road NW
Washington, DC, 20008
Room rate: $195/night (sgl/dbl)
Cut-off: April 17, 2014 (or when our block of rooms sells out -- whichever comes first)
To book a room online, visit this special Marriott web page
For reservations, call 877/212-5752 or 202/328-2000 and mention CRMA

Details on this meeting are posted here.


Promotion Exchange Program (PEP)

June 30, 2014
Theme: Ad sales reports and templates used to measure results

PEP is electronic. Send your contribution in an email to bart.ortberg@dowdenmanagement.com, and participants (only) will receive a link to where all submissions are posted after the deadline.

Questions? Email: bart.ortberg@dowdenmanagement.com

Fall Publishers' Round Table

Sept. 19-20, 2014
The Lodge at Torrey Pines
11480 N. Torrey Pines Road
La Jolla, CA 92037
Room rate: $285/night (sgl/dbl)
Cut-off  Aug. 18, 2014
For reservations, call 858/453-4420 and mention CRMA
Click here to book rooms online at our discounted rate

 

 

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CRMA 2012 Winter Roundtable Memories