About CRMA

CRMA's purpose is to facilitate professional development and training opportunities for member magazines and opportunities to exchange information and ideas. The Association seeks to encourage high editorial and journalistic standards and to compile industry research and data for the membership. City and regional magazines are promoted as a major media market. CRMA represents member magazines on major national and regional policy issues (legal journalistic, commercial, and political), as well as furthers the interests of the membership.

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Archive » industry news

CRMA Member News: March 2015

Long-time publisher Gail Ostermann is retiring from M Magazine, Milwaukee's Lifestyle Magazine. Her replacement, 15-year veteran with M Magazine, Fran Gimla, is ready for the challenge. In other news, Diablo magazine was sold to its employees in early 2015. Want the details?

"Magazines & Newspapers Deserve More Credit"

Music to the ears of people who buy and sell print ads: Martin Sorrell, the chief executive officer at WPP, says newspapers and magazines might not be getting the credit they deserve.

How publishers pull off e-commerce revenue without eroding trust

Publishers have in recent years found a welcome incremental revenue stream in affiliate marketing. By placing affiliate links into consumer product-related stories, publishers are able to track when their stories direct readers to a retail brand’s website and receive compensation for when that traffic results in a sale.

There Has Never Been a More Exciting Time to Be in Journalism

In an exclusive interview, Mr. Magazine talks with Norman Pearlstine, Executive Vice President and Chief Content Officer of Time Inc.

Publisher Alliance Takes on Google and Facebook

The Guardian, CNN International, Financial Times, Reuters and The Economist have banded together to form an advertising alliance they hope will have enough scale to take on the likes of Google, Facebook, Twitter, and LinkedIn.

Forbes Plans to Launch Series of Community Apps

Forbes Media bought photo-sharing app, Camerama, Monday as part of a larger effort to establish several niche app environments for its community.

 

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digital edition

CRMA 2012 Membership Directory

2012 Digital Directory

An exciting approach to this year's directory! A real page-turner. The directory is not only electronically accessible — it contains live links to all member titles and advertisers.

 

calendar

38th Annual Conference

May 17-19, 2014
Marriott Wardman Park Hotel
2660 Woodley Road NW
Washington, DC, 20008
Room rate: $195/night (sgl/dbl)
Cut-off: April 17, 2014 (or when our block of rooms sells out -- whichever comes first)
To book a room online, visit this special Marriott web page
For reservations, call 877/212-5752 or 202/328-2000 and mention CRMA

Details on this meeting are posted here.


Promotion Exchange Program (PEP)

June 30, 2014
Theme: Ad sales reports and templates used to measure results

PEP is electronic. Send your contribution in an email to bart.ortberg@dowdenmanagement.com, and participants (only) will receive a link to where all submissions are posted after the deadline.

Questions? Email: bart.ortberg@dowdenmanagement.com

Fall Publishers' Round Table

Sept. 19-20, 2014
The Lodge at Torrey Pines
11480 N. Torrey Pines Road
La Jolla, CA 92037
Room rate: $285/night (sgl/dbl)
Cut-off  Aug. 18, 2014
For reservations, call 858/453-4420 and mention CRMA
Click here to book rooms online at our discounted rate

 

 

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CRMA 2012 Winter Roundtable Memories