About CRMA

CRMA's purpose is to facilitate professional development and training opportunities for member magazines and opportunities to exchange information and ideas. The Association seeks to encourage high editorial and journalistic standards and to compile industry research and data for the membership. City and regional magazines are promoted as a major media market. CRMA represents member magazines on major national and regional policy issues (legal journalistic, commercial, and political), as well as furthers the interests of the membership.

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Archive » industry news

Brick-and-Mortar Retail is Alive and Well

Contrary to popular belief, brick-and-mortar stores have not succumbed to the Internet, and they are far from dead. Over the last several years, leading retailers have been adapting their business models to keep pace with a changing landscape — rethinking their physical presence in new and creative ways, using big data to better understand their customers, and harnessing the power of brands in order to raise their profile.

Email List Growth Alone Isn't Enough

Email is still a primary marketing vehicle for publishers, whether strictly as a promotional tool or as a subscription-based newsletter product. In the never-ending pursuit of growing open, click-through and conversion rates, publishers are relentless in their list growth efforts, according to a new survey that Folio: and email marketing services provider WhatCounts teamed up to produce.

CRMA Design Competition: Member Awards Plaque

We work in an incredibly creative industry, and after some discussion about the award plaques CRMA has been using for a number of years, we thought it was time to redesign the plaques to better suit the innovative work of our members. To that end, we’re launching a competition to redesign CRMA’s Winner and Finalist plaques, and we encourage you to participate. Once we receive your designs, a panel of nationally-recognized designers will judge the entries and choose the winner.

How The Washington Post Leapfrogged The New York Times in Web Traffic

The Washington Post proclaimed itself “America’s new publication of record” after it broke another online traffic record in October, surpassing The New York Times for the first time.

Fashion Brands Ramp Up Digital Ad Spending

Fashion brands are now spending more on advertising overall, by ramping up digital without sacrificing print spending, according to a study by ad-sales intelligence firm MediaRadar.

Yikes! Ad Blocking!

We brought together the major players in the ad blocker war, and here's what they told each other in a candid discussion of digital's hottest topic.

 

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CRMA Facebook Group –

Your Platform!

 

CRMA Facebook is growing…
 

•  Any new strategies to share?
•  New folks join your team?
•  Great Photos?
•  Provocative Article?

This is a terrific opportunity to share ideas, ask questions, receive support, and just hang out with The Gang! Always fun to check in and see what's up.

It’s your podium, have at it…We look forward to seeing you on Facebook! 

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digital edition

CRMA 2012 Membership Directory

2012 Digital Directory

An exciting approach to this year's directory! A real page-turner. The directory is not only electronically accessible — it contains live links to all member titles and advertisers.

 

calendar

38th Annual Conference

May 17-19, 2014
Marriott Wardman Park Hotel
2660 Woodley Road NW
Washington, DC, 20008
Room rate: $195/night (sgl/dbl)
Cut-off: April 17, 2014 (or when our block of rooms sells out -- whichever comes first)
To book a room online, visit this special Marriott web page
For reservations, call 877/212-5752 or 202/328-2000 and mention CRMA

Details on this meeting are posted here.


Promotion Exchange Program (PEP)

June 30, 2014
Theme: Ad sales reports and templates used to measure results

PEP is electronic. Send your contribution in an email to bart.ortberg@dowdenmanagement.com, and participants (only) will receive a link to where all submissions are posted after the deadline.

Questions? Email: bart.ortberg@dowdenmanagement.com

Fall Publishers' Round Table

Sept. 19-20, 2014
The Lodge at Torrey Pines
11480 N. Torrey Pines Road
La Jolla, CA 92037
Room rate: $285/night (sgl/dbl)
Cut-off  Aug. 18, 2014
For reservations, call 858/453-4420 and mention CRMA
Click here to book rooms online at our discounted rate

 

 

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CRMA 2012 Winter Roundtable Memories