About CRMA

CRMA's purpose is to facilitate professional development and training opportunities for member magazines and opportunities to exchange information and ideas. The Association seeks to encourage high editorial and journalistic standards and to compile industry research and data for the membership. City and regional magazines are promoted as a major media market. CRMA represents member magazines on major national and regional policy issues (legal journalistic, commercial, and political), as well as furthers the interests of the membership.

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Archive » industry news

Online Ad Traffic - A Virtual Wild West

A slew of recent articles about fraudulent reporting of online ad traffic has publishers wondering how to separate their numbers from those of the lying hoards -- and advertisers wondering who they can trust.

Magazine Anniversaries: Put a Plan Behind the Party

Successful anniversaries engage with their readers across multiple platforms, including social. They surface archival content with new commentary; they do not just regurgitate content. Here are 11 tips for launching an anniversary celebration that everyone will remember.

3 Reasons To Include Real-Time Messaging In Your Next Website Redesign

Let’s be honest, there are surely more than three reasons to include real-time messaging in your design. But even if the only reason was to create a better experience for an existing or potential customer, then it is a feature that deserves serious consideration.

Automate the Best Practices of Sales Reps to Drive Referrals

The consensus is that referrals are the best form of leads. They close faster, buy more, and stay longer. In fact, great salespeople have been good at generating referrals for what seems like forever. Until recently, large corporations have struggled to figure out how to scale the success of individual sales reps to systematically and proactively drive large volumes of referrals. But that is all changing.

Why Top Publishers Are Betting on Data Dashboards for Reporters

The Verge recently raised eyebrows for its practice of not giving its reporters access to their own traffic data — a rarity among publishers in a metrics-crazy time.

How to Create a Great Mobile App

Plan on creating a mobile app? The following infographic by Apadmi provides questions to ask yourself during the planning process.

 

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digital edition

CRMA 2012 Membership Directory

2012 Digital Directory

An exciting approach to this year's directory! A real page-turner. The directory is not only electronically accessible — it contains live links to all member titles and advertisers.

 

calendar

38th Annual Conference

May 17-19, 2014
Marriott Wardman Park Hotel
2660 Woodley Road NW
Washington, DC, 20008
Room rate: $195/night (sgl/dbl)
Cut-off: April 17, 2014 (or when our block of rooms sells out -- whichever comes first)
To book a room online, visit this special Marriott web page
For reservations, call 877/212-5752 or 202/328-2000 and mention CRMA

Details on this meeting are posted here.


Promotion Exchange Program (PEP)

June 30, 2014
Theme: Ad sales reports and templates used to measure results

PEP is electronic. Send your contribution in an email to bart.ortberg@dowdenmanagement.com, and participants (only) will receive a link to where all submissions are posted after the deadline.

Questions? Email: bart.ortberg@dowdenmanagement.com

Fall Publishers' Round Table

Sept. 19-20, 2014
The Lodge at Torrey Pines
11480 N. Torrey Pines Road
La Jolla, CA 92037
Room rate: $285/night (sgl/dbl)
Cut-off  Aug. 18, 2014
For reservations, call 858/453-4420 and mention CRMA
Click here to book rooms online at our discounted rate

 

 

CRMA 2012 Winter Roundtable Memories