CRMA's purpose is to facilitate professional development and training opportunities for member magazines and opportunities to exchange information and ideas. The Association seeks to encourage high editorial and journalistic standards and to compile industry research and data for the membership. City and regional magazines are promoted as a major media market. CRMA represents member magazines on major national and regional policy issues (legal journalistic, commercial, and political), as well as furthers the interests of the membership.
Ten Things I Love About PrintA funny, passionate message from a former publisher whose enduring faith in print magazines led her to re-purchase a magazine she founded and sold years ago. |
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8 Ways to Transform Events into Powerful Content MarketingPrint and digital publishers understand the power of quality content. Has your team put this expertise to work in your live events, too? |
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Magazines Make the Move to Shoppable ContentReaders often want to buy the products they see in print and online. New technologies make it easier than ever for digital publishers to help readers shop their content — and build revenues at the same time. |
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Baby-Boomer Marketers Are Misreading Millennials' Media BehaviorMillennials have $200 billion in spending power, so why are so many veteran marketing teams ignoring them? Learn to deliver content and advertising messages the way Millennials want the information, and you’ll earn your share of the $200 billion pie. |
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Native Advertising: Just Another Way to Say Good Advertising?When native advertising goes beyond “contextual advertising,” it really starts to make sense that marketers are so eager to ditch the banner ad and embrace content marketing. |
• Any new strategies to share?
• New folks join your team?
• Great Photos?
• Provocative Article?
This is a terrific opportunity to share ideas, ask questions, receive support, and just hang out with The Gang! Always fun to check in and see what's up.
It’s your podium, have at it…We look forward to seeing you on Facebook!
CLICK HERE then log in to join.
An exciting approach to this year's directory! A real page-turner. The directory is not only electronically accessible — it contains live links to all member titles and advertisers.
Deadline for material to be submitted via email:
June 30, 2013
Theme: Holiday promotions (i.e., ad sales, circulation, editorial, events, sponsorships, etc.)
PEP is electronic. Send your contribution in an email to bart.ortberg@dowdenmanagement.com, and participants (only) will receive a link to where all submissions are posted after the deadline.
To see branding/marketing promotions exchanged last quarter, contact Barton Ortberg (if you participated).
Questions? Email: bart.ortberg@dowdenmanagement.com
Oct. 4-5, 2013
Pfister Hotel
424 E. Wisconsin Ave.
Milwaukee, WI 53202
Room rate: $185/night (sgl/dbl)
Cut-off: Sept. 10, 2013
414/273-8222
Discounted room reservations can be made through this Pfister web page (until Sept. 10, 2013 or our block sells out).
