CRMA's purpose is to facilitate professional development and training opportunities for member magazines and opportunities to exchange information and ideas. The Association seeks to encourage high editorial and journalistic standards and to compile industry research and data for the membership. City and regional magazines are promoted as a major media market. CRMA represents member magazines on major national and regional policy issues (legal journalistic, commercial, and political), as well as furthers the interests of the membership.
When you walk around a shopping mall, or sit in a restaurant, notice that there are people all around you, tapping at their screens. If you’re not producing content that someone can read while they wait for their spouse in the store, or while they’re casually ignoring a boring date, then what are you doing?
Martini Reports Affluent Spending Increased 20% YOY and Reveals Affluent Increased Engagement With Ads Across Categories
Martini, the experts in engaging the affluent online, shared key findings from its most recent Affluent Online Shopper Index™ research study powered by comScore. The index measured the behavior and engagement levels of the online affluent audience, and found shopping activity across the wealthiest segments continued to grow.
The interactive Guide is 130+ pages in length and contains 44 companies that offer services for magazine publishers to create digital editions.
The Amazon and Condé Nast deal may be tough to follow for smaller pubs.
Just how complex has online advertising become? Very -- especially among the biggest spenders. The top advertisers' online ad campaigns are nearly six times as complex as the average, according to data provided to Ad Age by DG MediaMind. The company reviewed 350 billion global display, video and mobile impressions served on its platform between 2010 and 2013 as part of its new "Complexity" study and found that the use of tags and sophisiticated targeting and analytics is booming, especially among the top 10% of advertisers.
That's something every publisher already knows, of course, but this MediaPost article gives a peek behind closed doors at what marketers and media buyers talk about.
• Any new strategies to share?
• New folks join your team?
• Great Photos?
• Provocative Article?
This is a terrific opportunity to share ideas, ask questions, receive support, and just hang out with The Gang! Always fun to check in and see what's up.
It’s your podium, have at it…We look forward to seeing you on Facebook!
CLICK HERE then log in to join.
An exciting approach to this year's directory! A real page-turner. The directory is not only electronically accessible — it contains live links to all member titles and advertisers.
Deadline for material to be submitted via email:
Dec. 31, 2013
PEP is electronic. Send your contribution in an email to firstname.lastname@example.org, and participants (only) will receive a link to where all submissions are posted after the deadline.
To see "Best of" promos and logos exhanged last quarter, contact Barton Ortberg (if you participated).
Questions? Email: email@example.com
Jan. 10-11, 2014
Four Seasons Resort Scottsdale at Troon North (AAA Five-Diamond resort)
10600 E. Crescent Moon Drive
Scottsdale, AZ 85262
Room rate: $230/night (sgl/dbl) -- Includes resort fee and Internet
Cut-off: Dec. 9, 2013 (or when our block of rooms sells out -- whichever comes first)
Group rate not available online
For reservations, call 888/207-9696 or 480/515-5700 and mention CRMA
Program Chair Rich Gamble, publisher of Chicago Magazine
Details on this meeting are posted here.
May 17-19, 2014
Marriott Wardman Park Hotel
2660 Woodley Road NW
Washington, DC, 20008
Room rate: $195/night (sgl/dbl)
Cut-off: April 17, 2014 (or when our block of rooms sells out -- whichever comes first)
To book a room online, visit this special Marriott web page
For reservations, call 877/212-5752 or 202/328-2000 and mention CRMA
Program Chair Paul Reulbach, publisher of Boston Magazine
Details on this meeting are posted here.