About CRMA

CRMA's purpose is to facilitate professional development and training opportunities for member magazines and opportunities to exchange information and ideas. The Association seeks to encourage high editorial and journalistic standards and to compile industry research and data for the membership. City and regional magazines are promoted as a major media market. CRMA represents member magazines on major national and regional policy issues (legal journalistic, commercial, and political), as well as furthers the interests of the membership.

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Archive » industry news

Where to Look for Sponsorship Dollars in 2015

What categories represent hot prospects in 2015? What companies should sellers have on their short list? IEG SR highlights 15 categories that are increasing sponsorship activity.

Creating Big Cover Concepts that Drive Big Sales

How The Atlantic is bucking newsstand trends with high-impact cover topics.

Converting Emerging Affluent Customers: A Lean Approach To The Luxury Market

Affluents represent around 10% of U.S. households but account for more 50% of retail sales — and over 70% of all retail margins, according to a study from eMarketer. Not only that, this cohort typically shows a higher lifetime value compared to the general public. But not all affluents are created equal. There’s one group that’s the luxury marketer’s golden ticket: emerging affluents.

How Japan’s Kadokawa Corporation Is Gearing Itself for the Future of Media and Magazines

For a global perspective on the future of media and magazines, FIPP interviewed one of Japan's industry leaders, Tsuguhiko Kadokawa, who runs media giant Kadokawa Corporation.

Google's Mobile Update Has Websites Worried About Search Rankings on Phones

'Mobilegeddon' for some sites might mean better user experience.

Rodale Take Its Audience to School

Opening up a new revenue stream and maximizing reader engagement, Rodale launches new online education platform for health, exercise and nutrition enthusiasts.

 

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digital edition

CRMA 2012 Membership Directory

2012 Digital Directory

An exciting approach to this year's directory! A real page-turner. The directory is not only electronically accessible — it contains live links to all member titles and advertisers.

 

calendar

38th Annual Conference

May 17-19, 2014
Marriott Wardman Park Hotel
2660 Woodley Road NW
Washington, DC, 20008
Room rate: $195/night (sgl/dbl)
Cut-off: April 17, 2014 (or when our block of rooms sells out -- whichever comes first)
To book a room online, visit this special Marriott web page
For reservations, call 877/212-5752 or 202/328-2000 and mention CRMA

Details on this meeting are posted here.


Promotion Exchange Program (PEP)

June 30, 2014
Theme: Ad sales reports and templates used to measure results

PEP is electronic. Send your contribution in an email to bart.ortberg@dowdenmanagement.com, and participants (only) will receive a link to where all submissions are posted after the deadline.

Questions? Email: bart.ortberg@dowdenmanagement.com

Fall Publishers' Round Table

Sept. 19-20, 2014
The Lodge at Torrey Pines
11480 N. Torrey Pines Road
La Jolla, CA 92037
Room rate: $285/night (sgl/dbl)
Cut-off  Aug. 18, 2014
For reservations, call 858/453-4420 and mention CRMA
Click here to book rooms online at our discounted rate

 

 

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CRMA 2012 Winter Roundtable Memories