About CRMA

CRMA's purpose is to facilitate professional development and training opportunities for member magazines and opportunities to exchange information and ideas. The Association seeks to encourage high editorial and journalistic standards and to compile industry research and data for the membership. City and regional magazines are promoted as a major media market. CRMA represents member magazines on major national and regional policy issues (legal journalistic, commercial, and political), as well as furthers the interests of the membership.

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Archive » industry news

Effective Brand Adjacencies Are The Ultimate Luxury

All brands grapple with understanding marketing context. Luxury brands, which must maintain an aura of exclusivity and stimulate enough sales to keep business humming, are especially tuned into this question.

CRMA Member News: May 2015

Congratulations are in order for two member publications. Read more about honors received by Bernie Mann and Diablo magazine.

Why Facebook’s News Experiment Matters to Readers

Facebook’s new plan to host news publications’ stories directly is not only about page views, advertising revenue or the number of seconds it takes for an article to load. It is about who owns the relationship with readers.

What an OTT Future Means for Brands

If you haven’t heard of OTT, short for “over the top,” you will soon. The acronym refers to video content delivered straight to the consumer via internet.

The Ultimate Guide to the Psychology of Pricing

A huge new resource rounds up just about everything psychologists have ever figured out about how to price your products.

Yahoo Fails to Impress with Digital Magazines

A year ago, Yahoo, struggling to turn its ad business around, kicked off a string of digital “magazines” run by big-name print journalists like David Pogue and Joe Zee.

 

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CRMA Facebook Group –

Your Platform!

 

CRMA Facebook is growing…
 

•  Any new strategies to share?
•  New folks join your team?
•  Great Photos?
•  Provocative Article?

This is a terrific opportunity to share ideas, ask questions, receive support, and just hang out with The Gang! Always fun to check in and see what's up.

It’s your podium, have at it…We look forward to seeing you on Facebook! 

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digital edition

CRMA 2012 Membership Directory

2012 Digital Directory

An exciting approach to this year's directory! A real page-turner. The directory is not only electronically accessible — it contains live links to all member titles and advertisers.

 

calendar

38th Annual Conference

May 17-19, 2014
Marriott Wardman Park Hotel
2660 Woodley Road NW
Washington, DC, 20008
Room rate: $195/night (sgl/dbl)
Cut-off: April 17, 2014 (or when our block of rooms sells out -- whichever comes first)
To book a room online, visit this special Marriott web page
For reservations, call 877/212-5752 or 202/328-2000 and mention CRMA

Details on this meeting are posted here.


Promotion Exchange Program (PEP)

June 30, 2014
Theme: Ad sales reports and templates used to measure results

PEP is electronic. Send your contribution in an email to bart.ortberg@dowdenmanagement.com, and participants (only) will receive a link to where all submissions are posted after the deadline.

Questions? Email: bart.ortberg@dowdenmanagement.com

Fall Publishers' Round Table

Sept. 19-20, 2014
The Lodge at Torrey Pines
11480 N. Torrey Pines Road
La Jolla, CA 92037
Room rate: $285/night (sgl/dbl)
Cut-off  Aug. 18, 2014
For reservations, call 858/453-4420 and mention CRMA
Click here to book rooms online at our discounted rate

 

 

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CRMA 2012 Winter Roundtable Memories