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Member Directory

417 Magazine

Map2111 S. Eastgate
Springfield, MO 65809


417 Magazine covers Springfield and the Missouri Ozarks. It's the most widely read, high-quality publication of its kind in southwest Missouri, serving more than 130,000 readers. We portray our region as a dynamic place to live. Along with comprehensive service journalism, we cover trendsetting people; important issues; the best in arts, entertainment and fine dining; and lifestyle topics such as health, home and garden. It's this content mix that makes 417 Magazine southwest Missouri's premier magazine.

Additional Information:

Primary Contact: Publisher Gary Whitaker
Primary Phone: 417-883-7417
Primary Email: gary@417mag.com
Contact 2: Vice President Joan Whitaker
Phone 2: 417-883-7417
Email 2: joan@417mag.com
Contact 3: Editor Katie Pollock Estes
Phone 3: 417-883-7417
Contact 4: Creative Director Heather Kane
Phone 4: 417-883-7417
Contact 5: President & Associate Publisher Logan Aguirre
Phone 5: 417-883-7417
Email 5: logan@417mag.com
Contact 6: VP of Operations Megan Johnson
Phone 6: 417-883-7417
Parent Company: Whitaker Publishing, LLC
Ads - Local - Color: 2851
Ads - National - Color: 2851
Ads - Local - BW: 2851
Ads - National - BW: 2851
Readership Study: Circulation Verification Council
Date of Study: 6/30/15
Median Age: 35-44
Average Household Income: $173,442
Frequency: Monthly
Audit: Circulation Verification Council
Subscription Price: $27.00
Cover Price: $4.95
Circulation: 18,668
Other Publications: 417 Home (quarterly), 417 Bride (bi-annual), Biz 417 (bi-monthly)
Designated Market Area: Springfield MO

Quick Facts:


417 Magazine serves more than 125,000 readers in southwest Missouri.


417 Magazine is found in 1,887 hotel rooms, 2,875 newsstands and 1,600 waiting rooms in southwest Missouri.

Other publications

417 Magazine is owned by Whitaker Publishing, LLC, which also publishes 417 Bride magazine twice a year, 417 Home magazine four times a year and Biz 417 six times a year.


417 Magazine averages 85% still in reader's homes at the end of the edition cycle. 64% stay in the home for more than a month.