Case Study - Elvis Enterprises
Elvis Presley Enterprises
Background – In celebration of the of the Kings 75th birthday, Elvis Presley Enterprises launched a promotion to drive traffic from their feeder markets to Memphis to join in a unique celebration at Graceland. They chose 6 City and Regional titles to best reach the consumers they were targeting in 6 key markets.
These magazines provided the perfect match: interested, engaged readers that connected with an eager advertiser seeking to increase their awareness and event sales. A connection was made – and a well received promotion was launched! 1/2 page, full color ads invited the readers to participate in a once in a lifetime tribute!