Free Pubs: A Rising Threat to Regional Magazines
Excerpted from Folio:
"When any regional publisher gets asked about competition, it is assumed, “Well, you have none right”? Usually this is because only one subscription-based regional lifestyle publication can exist in most markets.
I guess the politically correct response I have repeated ad nauseum is something about how in this age of media convergence, everyone is competition."
Read the full column by CRMA's John Palumbo.