Inside Time Inc.'s New Plan to Save the Newsstand




By Greg Dool, from Folio:

Time Inc. Retail president Drew Wintemberg on embracing new realities on one of the industry's longest-standing distribution channels.

Here's an excerpt:

If print is dying, the newsstand has become something of a retail hospice.

Regular Folio: readers are well aware of the quarterly MagNet reports heralding further gloom for the industry's most troubled distribution channel — with some observers going as far as to blame publishers themselves for hastening the declines — but Drew Wintemberg, recently appointed president of Time Inc. Retail after 15 years as EVP of sales and logistics, believes it doesn't need to be that way.

Read the full article

Add your comment: