Inside Time Inc.'s New Plan to Save the Newsstand
By Greg Dool, from Folio:
Time Inc. Retail president Drew Wintemberg on embracing new realities on one of the industry's longest-standing distribution channels.
Here's an excerpt:
If print is dying, the newsstand has become something of a retail hospice.
Regular Folio: readers are well aware of the quarterly MagNet reports heralding further gloom for the industry's most troubled distribution channel — with some observers going as far as to blame publishers themselves for hastening the declines — but Drew Wintemberg, recently appointed president of Time Inc. Retail after 15 years as EVP of sales and logistics, believes it doesn't need to be that way.