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CRMA NETWORK NEWS
It's hot; it's active; its time is NOW!
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REFUSING ADVERTISEMENTS
More than other sources of revenue, ad dollars pay the bills at city magazines. So CRMA members share situations they've encountered that caused advertisements to be rejected.
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BETTER DATA = MORE AD DOLLARS
Arming sales reps with data about your magazine can result in taking ad dollars from other media. Learn the benefits of participating in CRMA's national reader survey by Mediamark Research, Inc. (MRI).
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CAPTIVATING WEBSITES
Where do surfers look first on a web page? Where don't they look at all? What online ads work best? You don't want to miss this valuable advice from a communications specialist.
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MEMBER NEWS
From magazine acquisitions, to circulation promotions, to "do not fax" regulations, here's everything you need to know in the city and regional magazine industry.
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ASSOCIATE MEMBER NEWS
Fry Communications, Inc. recently installed new machinery that broke speed records. See how their upgrade can benefit your magazine.
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2004 VS. '03 AD PAGE TOTALS
Thirty-nine member publications report on ad page totals for December '04 compared to December '03, as well as year-to-year comparisons.
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NEWSSTAND SALES
Thirty-one publications report on the draw, sell-through percentage and cover element of their May issue.
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PEOPLE ON THE MOVE
See what personnel changes, promotions and office relocations are taking place at almost a dozen member publications.
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"WELL, ISN'T THAT SPECIAL?"
Special sections and stand-alone pieces that ride along in polybags provide additional ad sales revenue in lean times, as well as give valuable info to your readers. Here are some ideas that more than a dozen members have produced.
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"WHAT'S THE BIG IDEA?"
Networking and sharing ideas are a major benefit of CRMA membership. Here are campaigns being tried at almost a dozen city and regional magazines.
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TESTING NEW WATERS
CRMA members are innovative achievers. Never ones to bask in the glory of past accomplishments, almost a dozen members are forging ahead with ventures, such as new titles, columns and special sections, improved binding, increased frequency and more.
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MEMBERS WIN HONORS
If you've received an award (such as that featured here), please tell us about it. We want to share the good news with the membership.
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EMPLOYMENT OPPORTUNITIES
If you have a job to fill, list it here (like this month's openings in production, marketing, managerial, editorial, graphic design, circulation and sales). It's free and seen by CRMA members throughout the US, Canada and Mexico.
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CRMA CALENDAR
Here are details on the next Promotion Exchange Program, Publishers Round Table, 29th Annual Conference and deadlines to take advantage of additional opportunities.
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November 2004 Newsletter
October 2004 Newsletter
September 2004 Newsletter
August 2004 Newsletter
June 2004 Newsletter
March 2004 Newsletter
December 2003 Newsletter
October 2003 Newsletter
August 2003 Newsletter
July 2003 Newsletter
April 2003 Newsletter
March 2003 Newsletter
January 2003 Newsletter
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