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PLANS FOR 2003
In the last issue, we looked at how Q4 of '02 was progressing.
Now we asked member publications to share their plans
and goals for all departments in 2003 and how they plan
to get there.
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GETTING EXPOSED
Trade shows and other events can provide
the perfect venue to showcase your city magazine, meet
readers and advertisers and get subscriptions. Here
are some creative ideas CRMA members are doing to attract
people to their booth.
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WELCOME HOME (PAGE)!
Here's some invaluable advice to improve your website.
Paul Sullivan of Sullivan Media outlines why you need
to pay attention to your online calling card to the
world: the home page of your website.
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NEW MEMBERS
CRMA welcomes seven new member publications in Alabama,
Connecticut, Florida, Missouri, North Carolina, Texas
and Wisconsin.
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MEMBER NEWS
From a national postal reform campaign to magazine newsstand
trends to 13 CRMA members in a Media Week promo, here's
everything you need to know in the city and regional
magazine arena.
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ASSOCIATE
MEMBER NEWS
CRMA hears from Lynx Media about the recent release
of e-mail subscription management software for magazines,
as well as gets news from other associate members.
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AD
PAGE TOTALS
Thirty-seven member publications report on ad page totals
for December '02 compared to December '01, as well as
year-to-year comparisons.
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NEWSSTAND
SALES
Twenty-nine member publications report on the draw,
sell-through percentage and cover element of their June
issue.
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PEOPLE ON THE MOVE
See what personnel changes are taking place at a dozen
member publications, including changes in publisher
(at Hudson Valley, Pittsburgh and St. Louis magazines),
advertising, editorial and art departments.
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"WELL,
ISN'T THAT SPECIAL?"
Special sections and stand-alone pieces that ride along
in polybags provide additional ad sales revenue in lean
times, as well as give valuable info to your readers.
Here are some ideas that a dozen members have produced.
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"WHAT'S
THE BIG IDEA?"
Networking and sharing ideas are a major benefit of
CRMA membership. Here are campaigns being tried at a
dozen city and regional magazines.
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TESTING
NEW WATERS
CRMA members are innovative achievers. Never ones to
bask in the glory of past accomplishments, a dozen members
are forging ahead with new ventures, such as new titles,
products, events and collaborations.
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HONORS
If you've received an award (such as media excellence,
community enhancement, editorial, circulation, design,
growing businesses, tourism promotion and more featured
here), please tell us about it. We want to share the
good news with the membership.
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EMPLOYMENT
If you have a job to fill, list it here (like this month's
openings). It's free and seen by CRMA members throughout
the US, Canada and Mexico.
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CRMA
CALENDAR
Here are details on the next CRMA exchange, two Publishers'
Round Tables in 2003 and the 27th Annual Conference
in Philly.
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November's
2002 Newsletter
September's
2002 Newsletter
August's 2002 Newsletter
June's 2002 Newsletter
April's 2002 Newsletter
January's 2002 Newsletter
December's 2001 Newsletter
September's 2001 Newsletter
July's 2001 Newsletter
June's 2001 Newsletter
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