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HUGE CROWD AT CONFERENCE
A record-breaking crowd traveled to San Diego for CRMA's
Annual Conference. In addition to new leaders, you'll
want to read about a prototype being developed to measure
unknown CRMA readers for national ad buyers.
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CITY MAGAZINE AWARDS
Twenty-three magazines were honored at the 17th Annual City Magazine Awards
at CRMA's Annual Conference. See which publications got the 63 awards.
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LIFETIME ACHIEVEMENT AWARD
Milt Jones, publisher of Palm Springs Life, was the 13th recipient of the Lifetime
Achievement Award at CRMA's Annual Conference in May. Learn of his many contributions
to the city magazine industry.
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"WHAT HAVE YOU LEARNED?"
With six tracks of sessions, CRMA's Annual Conference literally had "something
for everyone." Members share at least one helpful idea they took home.
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BOOSTING REVENUE
Seven experienced publishers and ad directors shared what has worked for them
to boost revenue in a "Creative Selling Ideas" session at CRMA's Annual
Conference. See if any of these campaigns could help you, too.
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NEW MEMBERS
CRMA welcomes five member magazines from Arizona, Arkansas, Colorado, Nevada
and Pennsylvania. Many enjoyed their first CRMA Conference in San Diego.
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MEMBER
NEWS
Check out what's new at member companies, including
results of a study showing readers prefer paper magazines
over cyber versions.
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NEW
ASSOCIATE MEMBERS
CRMA welcomes six associate members from California,
Connecticut, Minnesota and New York. Many of their goods
and services were showcased at CRMA's Annual Conference
in May.
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ASSOCIATE
MEMBER NEWS
CRMA publications can benefit greatly by taking advantage of the knowledge of
associate members. Check out some news related to city magazine publishing.
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EXTRA
REVENUE IS "IN THE BAG!"
Polybagging creates challenges (i.e., extra postage,
hidden covers, etc.), but they also can provide additional
dollars. Here are some supplements members "bagged"
this spring.
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"WHAT'S
NEW, PUSSYCAT?"
Many members are branching out with new ventures: partnerships,
titles, supplements, divisions, events and more. See
if any of these 17 members' plans inspire you.
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MEMBER
AD PAGES
Advertising page counts from 38 CRMA members for June
2002 compared to June '01, as well as year-to-date totals
for both years, are tallied.
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MEMBER
NEWSSTAND SALES
Twenty-six CRMA members share the draw, sell-through
percentage and cover topic of their November 2001 issue.
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"WHAT'S
THE BIG IDEA?"
Here are some neat ideas and techniques being implemented
by your fellow members, obtained by leafing through
the pages. Please make sure CRMA is on your comp mailing
list.
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PEOPLE
ON THE MOVE
More than a dozen member publications report new hires,
promotions and other personnel news.
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"AND
THE AWARD GOES TO..."
CRMA members recently took honors for features, columns,
coverage, graphic design of ads, special sections, photography
and more. See which nine magazines are being honored.
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EMPLOYMENT
OPPORTUNITIES
Fill your job vacancies with these free online listings.
Currently, members have openings available in editorial,
production and sales.
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CRMA
CALENDAR
Check out the theme of CRMA's next quarterly Promotion
Exchange Program, as well as dates and locations of
the Publishers' Round Table this fall and the Annual
Conference in 2003.
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April's
2002 Newsletter
January's 2002 Newsletter
December's 2001 Newsletter
September's 2001
Newsletter
July's 2001 Newsletter
June's 2001 Newsletter
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