EXCITING AD PROGRAM
CRMA recently started an advertising program with the SRDS Consumer Magazine Advertising Source. See how this venture can benefit your magazine.
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HOW DO YOU MANAGE (ADS)?
Twenty-one members share which software they use for ad management, how satisfied they are with it, and its pros and cons.
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DID YOU MAKE THE LIST?
You get a request from an advertiser to purchase your subscriber list. Do you sell it as added value, or do you guard it with your life?
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THE SEVEN DEADLY SINS
Managing employees brings with it a host of situations and problems. To help, here's advice from an HR attorney on dealing with workplace complications at city magazines.
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MEMBER NEWS
From suggestions for the Annual Conference 2003 to details of the next CRMA exchange, here's everything you need to know in the city and regional magazine arena.
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ASSOCIATE MEMBER NEWS
CRMA welcomes a commercial printing company in Wisconsin, as well as hears from a collection agency that specializes in print advertising companies.
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MAGAZINE READERSHIP IS UP!
Exciting results of a study by Magazine Publishers of America and Mediamark Research, Inc. show that magazine readership has increased 5.3% among adults since 1998. (Not all eyes are on screens.)
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AD PAGE TOTALS
Thirty-one member publications report on ad page totals for August '02 compared to August '01, as well as year-to-date totals for both years. And the results of both are in the black!
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NEWSSTAND SALES
Twenty-six member publications report on the draw, sell-through percentage and cover element of their February issue.
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PEOPLE ON THE MOVE
See what personnel changes are taking place at member publications, including changes in advertising, editorial, marketing and production departments.
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"WHAT'S THE BIG IDEA?"
Networking and sharing ideas are a major benefit of CRMA membership. Here are campaigns being tried at city magazines, including a revenue-generating suggestion from Copyright Clearance Center.
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TESTING NEW WATERS
CRMA members are innovative achievers. Never ones to bask in the glory of past accomplishments, member titles are forging ahead with new ventures.
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EMPLOYMENT
If you have a job to fill, list it here (like these publisher, art and sales openings). It's free and seen by CRMA members throughout the US, Canada and Mexico.
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HONORS
If you have a job to fill, list it here (like these publisher, art and sales openings). It's free and seen by CRMA members throughout the US, Canada and Mexico.
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CRMA CALENDAR
Here are all the dates you need: the next CRMA exchange deadline, fall and winter Publisher Round Tables, 27th Annual Conference and Publishers Round Table in 2003.
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August's 2002 Newsletter

June's 2002 Newsletter
April's 2002 Newsletter
January's 2002 Newsletter
December's 2001 Newsletter
September's 2001 Newsletter
July's 2001 Newsletter
June's 2001 Newsletter